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LEADERSHIP / STRATEGY / RESEARCH / UX / DESIGN OPERATIONS / DESIGN ENABLING

Establishing proper design culture and support for sustainability within the Design Innovation Team.

How can we optimize people, processes, and craft to amplify the value and impact of design in DSTA?

DURATION

3-6 months

MY ROLE

Internal team research, Design Ops, Strategy, Leadership

IMPACT MEASUREMENT

Quantitive: Survey

Qualitative: Service Blueprint, Mind-mapping, interview

WHEN

2021

Background

In the DI team, a design pair (1 Ux architect and 1 UX designer) is usually despatched to 1 main flagship project. The ratio of designers to developers 2: 30 in a project team. The pair works in a very lean agile cycle to design many apps to make up a complex product.

Problems

UX is often out of the loop in the agile development process. The design pair often finds themselves overwhelmed with complexities and struggles with no proper design process and tools in their project, resulting in scope creep and bottlenecking. It is often difficult for them to leverage commercial UX knowledge to the multifaceted landscape in DSTA due to the non-linear and unstructured scope to handle.

Strategic Goals

1

Empower Designers to focus on their primary work - design and research.  

2

Set new standards for executional and operational design excellence.

3

Establish systematic and efficient processes and measures to scale DI/UX in DSTA.

4

Evangelise and amplify the value of design

1

2

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Created DSTA's Design Ops and Dev Ops Playbook

Aligned expectations on standard practices and rituals for scalability and optimisation of UX design with  cross-disciplinary teams and stakeholders

Outcomes

Click to view

Research Goals

1

Make challenges and 

complexities visible and tangible for better 

communication targets.

2

People

Identify differences in design processes and operational pain points in workflows across design teams and partners.

3

Tech

Understand the tech landscape and design infrastructure in each project. 

4

Business

Identify and socialise with higher ups for future plans and common good opportunities.

Internal Team Research

Curate the efficient processes, touch points and proper rituals that enable scalable solutions for rapidly escalating complexities in DSTA context, so that designers can focus on researching and designing. 

Activities: Co-creation and service-blueprinting, Interviews 

Understand the on-ground pain points in design process for each sprint for each design pair in each projects. 

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Activities: User Workflow and interviews

Understand the productivity challenges of each workflow in different environment for each design pair and projects. 

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Ongoing 

1. Continuous research the ground pain points on design process and tools.

2. Review of new design infrastructure in view to resolve design software version differences in internet separated environment.

3. Improve the collaboration channels on designs and research data within the design pair as well as with stakeholders (PMs and users).

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