About
👩🍳 As a UX Design Lead,
As a UX lead on the Design Innovation Team, I help to shape UX strategy, design standards for various digital initiatives, from complex services to products and guide designers through mentoring and support.
👨🎤 As a Design Ops Lead,
I establish design operations in DSTA to support growing and evolving design teams and promulgate systematic and efficient processes and measures that support scale solutions for rapidly escalating complexities in DSTA.
🧛♀️ As a Product Designer,
I collaborate across multi-disciplinary design and dev teams with product owners and managers to conceptualise, create, and deliver next-generation products and services for the users and stakeholders.
I work on apps and platforms for operation management, strategic planning, autonomous control, geographical information system, situation awareness and monitoring with integration of AI and DA.
I thrives in complex working environments and wears 3 hats simultaneously at work. Surprisingly, this has given me invaluable insights to better understand both the concerns of higher-ups and real ground issues. I am able to empathise with each role deeply and provide effective solutions with my strong strategic skills to different groups of people.
My current focus is building up and enabling high-performing teams to deliver iterative, high quality, human-centred work that provides real value to users.
Capabilities
My experience, expertise, energy, and enthusiasm will contribute greatly to any project you may have in mind.
'Ruey Jen is a talented, proactive and self-directed UX designer. Besides leading UX design in projects, she has contributed at the DSTA level on multiple fronts; i.e. conceptualising the next generation designs, and helping to develop the DI DesignOps Playbook aimed at standardising design best practices. I've worked with her directly on the aforementioned initiatives. I was impressed at her ability to grasp concepts and strategic intent quickly, and can be relied upon to work through the details with minimal guidance. Despite her multiple commitments, Ruey Jen has also stepped up to mentor interns and younger designers in the DI Core Team, and led internal efforts to examine and improve staff engagement.'
ALVlN?LOH,?,HEAD DESIGN INNOVATION & USER EXPERIENCE
What I do
Process
• Design in Agile best practices
• Design Operations
• Designer & developer interaction
Delivery
• User Research
• Divergent design exploration
• Visual & Interface design
• Design system planning & creation
• Pattern libraries and modular thinking
• Design critique sessions
• Interaction design
• Usability testing
Leadership
• Mentoring and team development
• Project or Product leadership
• Workshop facilitation
• Customer journey mapping
• Stakeholder communications & management
• Organisational UX Training
Strategy
• Project planning & discovery
• Project & Business model canvas
• Ideation and divergent thinking
• User research synthesis
• Design principles creation
• Design sprints
• Iterative design & conceptualisation
